Automotive industry in Morocco

1. Strategic Location:
   • Positioned at the crossroads of Europe, Africa, and the Middle East.
   • Proximity to major European markets, enabling efficient export logistics.
2. Major Automotive Plants:
   • Hosts manufacturing plants for global automakers like Renault (in Tangier and Casablanca) and Stellantis(Peugeot in Kenitra).
   • Tangier’s Renault plant is one of the largest in Africa, focusing on exports.
3. Rapid Growth:
   • Automotive exports are one of Morocco’s largest sources of foreign exchange.
   • Produces over 700,000 vehicles annually, with plans for expansion.
4. Competitive Advantages:
   • Skilled, cost-effective labor force.
   • Government incentives for foreign investment.
   • Free trade agreements with the EU and other regions.
5. Focus on Electric Vehicles (EVs):
   • Morocco is investing in EV production and renewable energy to support sustainable automotive development.
   • Developing infrastructure for EV assembly and battery production.

Global Contribution

While Morocco isn’t yet among the dominant players like China, the U.S., or Japan, it is a rising force in automotive manufacturing. Its focus on sustainability and competitive exports makes it an important player in Africa and the Mediterranean region.